Submit all Standard Ad type creative to ads@sportsline.com. For Sponsorships or artwork assets for any special ad type, product, or project, please work with your Sales Representative to determine the best process for submitting. In order to help us implement your deals as quickly and efficiently as possible, please supply the following:

• Advertiser name as appears on SportsLine.com's Insertion Order/Contract
• Campaign name
• Contract Insertion Order number (if available)
• Submitter's name, phone number and e-mail address
• SportsLine.com's Sales Representative
• Contract start/end date
• All creative banner sizes and creative assets required for flight
• Destination URL for creatives. For flash creative, See "Tracking Clicks on Flash Creative" below.

If you have any special instructions required for the contract, please submit them in a detailed spreadsheet, including file names of additions and deletions, start and end dates, and the corresponding line item description.
The "clickTag" is a variable assigned within the flash HTML code served by the ad serving network for an individual flash ad. The clickTag is set, by our Traffic Department, to the destination URL provided with the creative submittal, along with the publisher click tracking strings. Using the clickTag method allows for easy implementation and modifying of the destination URL and click tracking strings for flash creative.

When assigning a button action within a flash movie:

• Use the getURL function with the URL set to a variable labeled as "clickTag". NOTE: the variable label is case sensitive. If a variable label other than "clickTag" is used, please note the alternate label used when submitting the creative.
• The URL should be set to "expression" by checking the box adjacent to the URL label.
• The "getURL(clickTag)" statement appends the variable data passed in via the OBJECT EMBED tag and navigates the browser to that location. The "clickTag" variable will be defined in the HTML code with the destination (click-through) URL.
• In order to have a new browser window open when clicking on the banner, choose "_blank" by the window option in the action window.
• Click Here to view a screen shot of an assigned button action.
• for creative with two or more button actions, each button with unique destination URLs, multiple variables must be used. We recommend an incremented number be added to the clickTag variable label:
     clickTag1=http://www.advertiser.com/page1.html
     clickTag2=http://www.advertiser.com/page2.html
     clickTag3=http://www.advertiser.com/page3.html
  Note: Only total clicks will be reported for each creative unit.

For more information using the clickTag method of tracking, please visit Macromedia Tracking and select "Flash Tracking Kit". Scroll down slightly until you find "Learn how to assign a clickTag for your advertisement".