Third-party ad serving by approved third-party ad servers is allowed on CBSSports.com for most ad units (see specifications of specific ad unit). Third-party servers can never use cookies to profile CBSSports.com users' navigational behavior or use outside profiles to target CBSSports.com users.

Approved Third Party Ad Servers:

• Ad4ever (Unicast Communications Corp.)
• Atlas DMT
• Bluestreak
• Doubleclick Dart for Advertisers (DFA)
• Enliven (Unicast Communications Corp.)
• Eyeblaster, Inc
• Eyewonder, Inc.
• Interpolls
• Klipmart Corporation
• Mediaplex, Inc
• Point•Roll, Inc.
• Unicast Communications Corp.
• VideoBanner.com

Third-Party Ad-Serving Requirements:

• Third-party ad server must be on CBSSports.com's approved list.
• Third-party ad server must be in compliance with CBSSports.com's specified policy, guidelines and requirements.
• All art creatives and redirect tags that call the third-party ad server must be tested and pre-approved by CBSSports.com's Traffic Operations prior to the campaign start date. (See specifications for specific ad type for the turnaround time.) Note: Any element not meeting spec will be returned for revision, which may result in a delay in the flight.
• Traffic or impression reports provided by CBSSports.com will be the reports of record between CBSSports.com and the advertiser. Any reports delivered by the third-party server will not have any effect on the rights or obligation of CBSSports.com and the advertiser unless approved in writting by CBSSports.com.
• Advertiser must adhere to the CBSSports.com Privacy Policy.
• Campaigns served by third-party servers will be held to the specifications of the specific ad unit.
• Third-party ad serving is not permitted in some areas. See specifications for specific ad type