Behavior:
- Unlimited animation looping is allowed
- Must open a new browser window upon click. Use on all HREFs
- Can launch daughter window (popup) only when user initiated by click.
- Creative can expand when user-initated by mouse-over or click only, and must collapse with same method. If ad expands by mouse-over, it must collapse by mouse-off.
- Expanding creative must be able to work within a variety of <TABLE> tags and in several different page positions. Absolute-positioning should not be used.
- Alt text: 255 character maximum.
- Must be served by a 3rd party. Ability for MAC users to view the creative varies and depends on the 3rd party technology used. Click here for the complete list of companies we accept.
- Creative with Host-initated or User-initiated audio used is permitted, however, ad must contain an easily identifiable mute, stop, or pause button that is at least 25x25, and clearly visible.
- A minimum frequency cap of 1 per user per 20 minute session will be placed on all creative with Host-initated audio.
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Additional Specs :
FLASH
- When submitting Flash creative provide: Flash movie file (.swf), Flash .fla file (PC Format), Fonts (PC Format; if no fonts are provided then all the fonts included in the .fla file must be converted to outline), alternate GIF (served to browsers that do not have a compatible Flash Plug-In), and click-through URL for each creative.
- 30k max file size for Flash movie file (.swf) and 20k maximum file size for alternate GIF.
- HTML code with plug-in detection must be used. No prompts to download plug-in permitted.
- Flash movie files saved in Flash version 6 or lower is recommended.
- State the Flash version the movie was saved in (i.e. Flash 6), as well as background color needed for the Flash creative (default is #FFFFFF).
- All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.
- The wmode value in the HTML code will be set to "opaque".
- Flash creative with Host-initated or User-initiated audio used is permitted, however, ad must contain an easily identifiable mute, stop, or pause button that is at least 25x25, and clearly visible.
- A minimum frequency cap of 1 per user per 20 minute session will be placed on all creative with Host-initated audio.
- Continuous looping allowed as long as used in a manner that does not excessively consume CPU resources.
- Creative should not exceed more than 30% of available CPU for more than 50% of the run time.
- CLICKTAGS/TRACKING: Click-through functions must use the "Get URL" command. The action script code needed for the button layer in your Flash file should look exactly as it is below. ** Keep the button on its own layer at the top of all the layers so it is never covered.
on (release) {
getURL(clickTag, "_blank");
}
- For more information on optimizing Flash files, see Macromedia's article, "Streaming and file optimization techniques for Flash Player".
JAVA
- Java is an applet-based technology derived from a compiled language format [Java Code]. Due to the complex nature of the applet, CBS will not make any modifications to the applet code. All image calls should be to a 3rd party server for execution and event tracking devices embedded before submitted.
- Clicks, or other events, can only be tracked on Java creative which use 3rd party pserved redirects specifically designed for publisher tracking within the served script.
- Java Applet should not exceed 20k.
JAVASCRIPT
- Any code that sets or reads 3rd party cookies, or has any reference to cookies, must be 3rd party served.
- 20k max file size which includes images and code to be uploaded to ad server.
- JavaScript creative must be able to support all JavaScript versions 1.2 and higher or provide alt image.
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